"Within a Black British context, joy is presented as an intentional practice rather than a passive feeling. The film frames joy as a form of resistance — a way of affirming life, creativity, and self-determination in the face of ongoing social and structural challenges. By centring joy, the work challenges narratives that often limit Black British experiences to struggle or hardship alone."

For this sold-out exhibition, I developed the overall concept and creative direction for a sold-out showcase exploring Black British identity through film, technology, and immersive storytelling. The project brought together visual media and interactive installation to create a space where visitors could engage with the narratives rather than just observe them.

I directed a short film presented within the exhibition and collaborated on the installation of an interactive CRT television piece, transforming archival aesthetics into a live, participatory experience. By blending film, spatial design, and experimental display technology, the exhibition created a reflective environment that connected audiences to contemporary Black British culture through both image and interaction.

Process

Ideation

During this stage of the process, the exhibition concept was refined by stripping back the layers of the narrative and placing joy and the evolution at the centre of the experience. This focus helped shape both the tone of the film and the atmosphere of the installation.

The final exhibition successfully captured this intention, creating a space that invited reflection while celebrating joy and healing as a powerful emotional and cultural force. The CRT installation acted as an extension of the short film, expanding the narrative into the physical environment and immersing the audience further within the work.

Film Direction
A short film was directed and produced as a central narrative element within the exhibition, contributing to the thematic exploration of culture and identity.

Installation Design
An interactive CRT television installation and live filter was developed and installed in collaboration in Resolume with a technical partner, allowing visitors to actively engage with the work.

Exhibition Experience
The spatial arrangement of film, installation, and screen-based media was designed to create an immersive environment encouraging reflection and interaction.


Key Outcomes

  • Developed the core exhibition concept and creative direction alongside the Creative Director

  • Directed a short film presented within the exhibition narrative.

  • Installed an interactive CRT television installation with a technical collaborator.

  • Produced a sold-out exhibition experience combining film, technology, and spatial storytelling.


Model wearing textured volcanic jacket
Model wearing textured volcanic jacket
Perfume bottle resting over glowing lava
Perfume bottle resting over glowing lava
Perfume bottle resting over glowing lava
Molten lava texture beneath campaign titles
Molten lava texture beneath campaign titles
Molten lava texture beneath campaign titles
Molten lava texture beneath campaign titles
Molten lava texture beneath campaign titles
Molten lava texture beneath campaign titles

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