Hosted by Epic Games, I created A short-form edit created for Digital Fashion Week, designed to capture the energy, movement, and visual identity of emerging fashion within a fast-paced digital format.
The piece blends dynamic cuts, rhythm-led pacing, and visual layering to translate runway moments into an engaging social-first experience — balancing fashion, motion, and atmosphere.
Process
Location & Filming
The process began with reviewing runway footage and identifying key visual moments — focusing on movement, silhouettes, and transitions between looks.
Post Production
Editing was driven by rhythm and pacing, using quick cuts and timing to mirror the energy of the show while maintaining clarity of each garment.
Effects and Optimisation
Visual layering and subtle effects were introduced to enhance depth and continuity, creating a cohesive flow suited for short-form platforms.
The final output was optimised for Tiktok and Reels, ensuring it was engaging, fast-paced, and aligned with the digital-first nature of the event.
Key Outcomes
Used pacing and rhythm to drive engagement and maintain viewer attention
Reframed runway footage into an immersive, digital-first visual experience
Balanced fashion detail with dynamic editing to preserve both clarity and impact
Created a piece that translates physical fashion into a compelling online format
